What is Guest Blogging? The Best Ways to Market Your Brand
The Best Ways to Market Your Brand with Guest Blogging
Section 1: What is Guest Blogging?
Guest blogging is essentially the act of writing for someone else’s blog. It is when someone offers their blog to you to write a post for them in exchange for a fee. A simple example of this is a business where someone offers you to write a post for their site. In exchange, you get a link from that post on your own site. You pay the site owner to link your own website to theirs. It is a way for businesses to build relationships with potential clients by posting content that will specifically relate to their niche and audience. Many people believe that guest blogging is very “backward” compared to other ways of marketing, but it is actually a very effective way of connecting with prospective clients and getting people interested in your site, website, products and services.
Why Should I Market My Brand with Guest Blogging?
It’s easy to generate traffic to your site if you’re a business owner.
You have the same goal as a blogger – to build traffic and interest.
Guest blogging allows you to do that while you promote your brand and product.
And, it doesn’t take a lot of effort.
There are many ways to do this, and many experts out there.
There’s no better time to start than now.
According to a report by Kissmetrics, the number of blog posts increased by 622% from 2010 to 2015. In the same time, the number of users who visit the blog also increased by 439%.
This means that there are a lot more opportunities for your business to get the attention of its potential customers.
This blog post will focus on a very basic and easy to follow guide to guest blogging.
How to Get Your Name Out There with Guest Blogging
This guest post is contributed by Steve DeAngelo. Steve is the author of several books, including How to Quit Smoking in 7 Days and The Secret To Feeling Great When You’re 70+. Steve lives with his wife Janet and son Ben in Berkeley, CA, where he is a professor of psychology at the University of California at Berkeley and the executive director of the Pacific Research Institute for Social Science Research.
Far too often, entrepreneurs are stuck thinking that there is no way to stand out in the crowd. With every competitor gunning for their attention and every new innovation coming from Silicon Valley, even a company as innovative as Dollar Shave Club can’t outlast the pack.
Best Places to Find Guest Blogging Opportunities
Top 10 Freelance Writer Websites for Brands
Speak of the Devil: Guest Blogging
Dependability
Your guests are used to coming to your site and knowing they’re going to get great content, so you don’t have to worry about them asking questions or sharing anything that’s too personal.
There is a real sense of trust that customers have with experts because they’re familiar with them and they trust their recommendations.
Your readers will look to you as a source and you will always be reliable.
When your readers know you’re consistent in providing quality information, they will keep coming back.
Learn How to Use Guest Blogging to Build a Featured Section in Your Site
How to Write Effective Guest Blogs
How to Write Guest Blogs
2.
How to Write a Guest Post That Gets Results
Guest blogging is the most effective method for any website to market itself. It is a method that almost any business can use in today's market, however it is important that you do so by researching thoroughly the opportunities that exist on every webpage.
Blog posts are highly desirable, for this reason people will often share a post if they like it, even though it may seem like it will be a waste of time to their Facebook friends. Of course, people who like it are going to come to your page.
However, the success of your post will not rely on them coming, but rather if it finds its way to the right people. To make this possible, you will need to write a guest post that stands out in the minds of those who look for it.
Conclusion
Guest blogging is a great tool for writers who want to gain an audience and even possibly build a brand with their content. There are several ways to promote your brand as a guest blogger, including on one of the many guest blogging directories, searching the web for guest posting opportunities, utilizing multiple social media platforms, or posting guest posts on popular blogs. Whatever your marketing goals are, it is important to find ways to guest blog to get your brand in front of readers.
What was your experience with guest blogging? Which strategy worked best for you and your brand? Please let us know in the comments below.
PRACTICE Today, you’re going to guest post on a website. Make sure you’ve chosen a top-notch guest blogging directory and a top-notch blog to post on.
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